DR BLOG
Blue Ant Media taps Siprocal’s Column6 platform for primary CTV ad break management for its rapidly growing FAST channel audience globally
NEW YORK, NY – (May 10, 2023) – Siprocal’s Column6 platform, a fast-growing connected TV advertising platform, announced today that Blue Ant Media, a privately held international content producer, distributor and channel operator, has chosen Siprocal’s Column6...
Siprocal Takes the Gaming World by Storm with Next-Generation Platform
MMA Impact and Possible's recent gathering of influential individuals, powered by the expertise of the Global organization, has provided a glimpse into the future of marketing, communication, culture, and technology. The three-day event featured industry leaders from...
Connected TV: Empowering Brands with Intelligence and Assertiveness
The consumer today has more entertainment options on television than ever before. In the past, they were limited to free-to-air TV and had to settle for whatever the channels offered. With the introduction of cable TV, the programming grid expanded, but the user still...
DigitalReef se fusiona con Gamers Club en un acuerdo histórico
DigitalReef se fusiona con Gamers Club en un acuerdo histórico de $360 mil millones de dólares para causar disrupción en el mercado del gaming y los medios digitales Esta fusión impulsará la distribución, interacción y monetización a través de la combinación de los...
DigitalReef e Gamers Club se unem em acordo histórico
DigitalReef e Gamers Club se unem em acordo histórico para transformar o mercado de jogos e mídia digital de $ 360 bilhões Essa fusão impulsionará a distribuição, o engajamento e a monetização por meio da combinação dos dispositivos de consumo de mídia mais...
DigitalReef Merges with Gamers Club in Historic Deal
DigitalReef Merges with Gamers Club in Historic Deal to Disrupt $360B Gaming and Digital Media Market:
This merger will drive distribution, engagement, and monetization through combining the most-used media consumption devices in Mobile and CTV, and Gaming, the most-interactive form of media.
‘Connected TV: Welcome to the Tipping Point’ Summit Empowers Advertisers to Evolve in the CTV Advertising Landscape
Media Pulse recently hosted an innovative event that brought together some of the most brilliant minds in the industry to shed light on the ever-evolving world of connected TV (CTV), AVOD, and FAST. ‘Connected TV: Welcome to the Tipping Point’ was the place to be for...
Three pitfalls to avoid in your 2023 marketing plans
As you look through your 2023 marketing and outbound communications strategies and associated tactics, there’s a few things we want to make sure you have in mind. While marketers are constantly looking ahead at innovations such as the use of AI technologies for...
Why Your 2023 Marketing Plan Needs to include Mobile and CTV
DigitalReef ushers in 2023 with a growing and powerful portfolio of solutions that enable publishers, carriers, manufacturers and brands to optimize their monetization and advertising efforts across Mobile and Connected TV (CTV). In 2022 we increased our mobile...
DigitalReef Acquires Next-Generation CallerID Platform VYNG
DigitalReef recently completed the acquisition of Vyng, which provides contextually relevant visuals to a mobile device’s lock screen. Vyng’s technology shows contextually relevant content on the lock screen with every phone call, message, and notification. Businesses...