DR BLOG
DIGITALREEF Announces Appointment of Two New Board Members – Ed Wilson & Javier Villamizar
DIGITALREEF continues to forge ahead with delivering a unified mobile advertising and engagement platform to mobile carriers around the world. As part of our focus on delivering the most innovative solution possible, DIGITALREEF is thrilled to announce that Ed Wilson...
Map your customer journey to unlock engagement opportunities
As the attention span of your audiences continues to stretch thinner and thinner, identifying the best time, place and channel to reach them is integral to the success of a publisher’s content. More than 75% of the users uninstall their app on the first day. One of...
How mobile carriers can find new monetization paths
By the end of 2020, there were more than 5.2 billion mobile subscriptions worldwide and the number of mobile users is projected to top 7.5 billion by 2026. The accessibility of mobile devices is continuing to grow as well, the GSMA estimates that more than half of the...
Why Use Behavior Based Audience Profiling On Mobile?
One of our primary objectives at DigitalReef is to help brands and people create new connections in a thoughtful way. A critical part of this is behavior-based audience profiling, which identifies the most engaged users. This is a method that allows advertisers and...
Why Your Mobile Marketing Needs to Go Global
The article below originally appeared in Forbes, where DigitalReef CEO Maurizio Angelone, has a regular column. You can read the original here. Your brand is a global brand, whether you know it or not. Through the proliferation of mobile devices and the apps that are...
Why your marketing funnel might have a leak
Many marketers are focused on new customer acquisition. Teams develop new awareness campaigns and seek to improve share of voice so that new users, readers or customers are able to more easily transition into the deeper parts of the conversion funnel. For many, the...
How to Combat Click Fraud in Mobile Advertising
By Gavin Kim Mobile advertising reaches more customers on their smartphones and tablets than ever before. Click fraud is a global challenge that bogs down the mobile advertising ecosystem and leads to wasted budget, annoyed consumers and unpredictable results. By...
Welcome To The DigitalReef Ecosystem
Today, we want to welcome you to the DigitalReef Ecosystem. A more formal press release link is here. Together with my three business partners, we co-founded Imagination Unwired (IU), an ad tech monetization platform for Telecom operators and OEMs to help them better...
Flowsense Has Integrated Into The DigitalReef Network of Companies
Today we announce that we are joining forces with several innovative mobile marketing companies to provide robust and more powerful mobile marketing services across the LATAM market and push forward into the global marketplace. Flowsense, which our customers know as...
MobTarget Has Joined The DigitalReef Family
We now carry our worlds around in our hands and pockets and global brands are competing for our attention as we consume videos, chats and the day’s news on our phones. At MobTarget, we have partnered with some of the world’s largest companies to help them reach key...