DR BLOG
DigitalReef Appoints Mark Yackanich as President and Chief Operating Officer
DigitalReef today announced the following leadership appointments, effective July 14, 2022: Mark Yackanich has been appointed to the newly created role of President and Chief Operating Officer Maurizio Angelone transitioning to the role of Vice Chairman of the Board...
DigitalReef Completes Acquisition of Connected TV Advertising Management Platform, Column6
With more than 500 million mobile devices active in Latin America, it is impossible to overstate the impact they have on the daily lives of businesses, families and the folks that use them. One of the key uses of mobile devices is the consumption of streaming video...
DIGITALREEF Launches Unified Marketing, Advertising and User Engagement Platform
Today, DIGITALREEF is thrilled to announce a great milestone in the process of building the DIGITALREEF ecosystem. We have completed the testing of our unified adtech and martech platform for advertisers, app developers, and mobile operators. DR-ONE is a...
DIGITALREEF Announces Appointment of Two New Board Members – Ed Wilson & Javier Villamizar
DIGITALREEF continues to forge ahead with delivering a unified mobile advertising and engagement platform to mobile carriers around the world. As part of our focus on delivering the most innovative solution possible, DIGITALREEF is thrilled to announce that Ed Wilson...
Map your customer journey to unlock engagement opportunities
As the attention span of your audiences continues to stretch thinner and thinner, identifying the best time, place and channel to reach them is integral to the success of a publisher’s content. More than 75% of the users uninstall their app on the first day. One of...
How mobile carriers can find new monetization paths
By the end of 2020, there were more than 5.2 billion mobile subscriptions worldwide and the number of mobile users is projected to top 7.5 billion by 2026. The accessibility of mobile devices is continuing to grow as well, the GSMA estimates that more than half of the...
Why Use Behavior Based Audience Profiling On Mobile?
One of our primary objectives at DigitalReef is to help brands and people create new connections in a thoughtful way. A critical part of this is behavior-based audience profiling, which identifies the most engaged users. This is a method that allows advertisers and...
Why Your Mobile Marketing Needs to Go Global
The article below originally appeared in Forbes, where DigitalReef CEO Maurizio Angelone, has a regular column. You can read the original here. Your brand is a global brand, whether you know it or not. Through the proliferation of mobile devices and the apps that are...
Why your marketing funnel might have a leak
Many marketers are focused on new customer acquisition. Teams develop new awareness campaigns and seek to improve share of voice so that new users, readers or customers are able to more easily transition into the deeper parts of the conversion funnel. For many, the...
How to Combat Click Fraud in Mobile Advertising
By Gavin Kim Mobile advertising reaches more customers on their smartphones and tablets than ever before. Click fraud is a global challenge that bogs down the mobile advertising ecosystem and leads to wasted budget, annoyed consumers and unpredictable results. By...