NEW YORK, NY – (May 10, 2023) – Siprocal’s Column6 platform, a fast-growing connected TV advertising platform, announced today that Blue Ant Media, a privately held international content producer, distributor and channel operator, has chosen Siprocal’s Column6 platform to serve as Blue Ant Media’s ad server of record for CTV/OTT ad breaks.
Blue Ant Media’s global free ad-supported streaming television (FAST) channels include Love Nature, Homeful, TotalCrime, HauntTV and HistoryTime. Blue Ant Media reaches millions of consumers worldwide across every screen. In September 2022, the global media company acquired Canadian-based CTV marketplace, Media Pulse, to broaden its capabilities and expertise in the media industry by offering access to a full range of platforms to build a profile on CTV and FAST services, via direct sales or programmatically.
“Blue Ant Media’s ongoing global expansion in free streaming channels requires more advanced solutions to manage our growing inventory and audience,” said Mitch Dent, EVP Media Solutions at Blue Ant Media. “Siprocal had the right expertise and technical capabilities to support our streaming TV monetization and strategy. Siprocal’s Column6 platform advanced ad serving and coverage in the RTB market helps improve transparency with notable clients, improves yield and helps to adapt to a rapidly evolving and complex ecosystem.”
As Blue Ant Media’s primary ad server and also preferred SSP, Siprocal’s Column6 provides access to the company’s library of owned and operated media brands through a unified auction. This approach resulted in greater bid density and improved yield across all bidders. Column6’s unified auction also forces bidders to compete in a first-price auction while competing with all available campaigns for real-time audiences. Overall, the Column6 platform provides emerging CTV publishers with greater control and transparency while maximizing yield and efficiency in a unified auction.
“We are proud to be working with Blue Ant Media to help them tap into the ever-evolving world of streaming TV monetization,” said Josh Feuer, Head of Global Growth at Siprocal. “As Blue Ant Media increases its FAST distribution across the Americas, Siprocal is well positioned to assist with our technology and teams in the US, Canada and Latin America. At a product level, working with Blue Ant Media allows us to implement new features within their ad stack and provide advanced support for clients across global markets and CTV devices. “
About Siprocal: Siprocal is a first-of-its-kind, next-gen gaming distribution and engagement platform leveraging premier, direct audience access and insight. It was formed in 2023 from the merger of DigitalReef, a premium media ecosystem that operates on Mobile and CTV across the Americas, and Gamers Club, Latin America’s largest gaming community hub. Siprocal is headquartered in Miami with a presence in New York, São Paulo, Nicaragua, Denver, Rio de Janeiro, Mexico City, and Bogota.
About Blue Ant Media: Blue Ant Media is a privately held, international content producer, distributor and channel operator. The global media company owns and operates numerous production companies in North America and Asia-Pacific, creating content for broadcasters and streaming platforms in multiple genres including factual entertainment, natural history, documentary and adult animation. Its distribution business, Blue Ant International, offers a substantial catalog of content, including one of the world’s largest 4K natural history offerings. Blue Ant Media operates linear and free streaming channels under several brands including Love Nature, Cottage Life, Smithsonian Channel (Canada), BBC Earth (Canada), HauntTV, Homeful, Drag Race Universe, CrimeTime, TotalCrime, HistoryTime and Love Pets. Blue Ant Media is headquartered in Toronto, with eight international offices in Los Angeles, New York, Singapore, Tokyo, London, Washington, Mumbai and Beijing. blueantmedia.com Twitter⼁Instagram⼁LinkedIn
Melissa Remo, BECK Media, Melissa.Remo@beckmedia.com
Jakki Roussel, Blue Ant Media, email@example.com