by digitalreef | Apr 24, 2023 | Mobile Advertising
The consumer today has more entertainment options on television than ever before. In the past, they were limited to free-to-air TV and had to settle for whatever the channels offered. With the introduction of cable TV, the programming grid expanded, but the user still...
by André Bain | Mar 2, 2023 | Mobile Advertising
Media Pulse recently hosted an innovative event that brought together some of the most brilliant minds in the industry to shed light on the ever-evolving world of connected TV (CTV), AVOD, and FAST. ‘Connected TV: Welcome to the Tipping Point’ was the place to be for...
by André Bain | Feb 27, 2023 | Mobile Advertising
As you look through your 2023 marketing and outbound communications strategies and associated tactics, there’s a few things we want to make sure you have in mind. While marketers are constantly looking ahead at innovations such as the use of AI technologies for...
by digitalreef | Jan 26, 2023 | Mobile Advertising
DigitalReef ushers in 2023 with a growing and powerful portfolio of solutions that enable publishers, carriers, manufacturers and brands to optimize their monetization and advertising efforts across Mobile and Connected TV (CTV). In 2022 we increased our mobile...
by digitalreef | Mar 24, 2022 | Company Launch, Mobile Advertising
Today, DIGITALREEF is thrilled to announce a great milestone in the process of building the DIGITALREEF ecosystem. We have completed the testing of our unified adtech and martech platform for advertisers, app developers, and mobile operators. DR-ONE is a...
by André Bain | Oct 14, 2021 | Mobile Advertising
One of our primary objectives at DigitalReef is to help brands and people create new connections in a thoughtful way. A critical part of this is behavior-based audience profiling, which identifies the most engaged users. This is a method that allows advertisers and...
