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As the attention span of your audiences continues to stretch thinner and thinner, identifying the best time, place and channel to reach them is integral to the success of a publisher’s content. More than 75% of the users uninstall their app on the first day. One of...
By the end of 2020, there were more than 5.2 billion mobile subscriptions worldwide and the number of mobile users is projected to top 7.5 billion by 2026. The accessibility of mobile devices is continuing to grow as well, the GSMA estimates that more than half of the...
Many marketers are focused on new customer acquisition. Teams develop new awareness campaigns and seek to improve share of voice so that new users, readers or customers are able to more easily transition into the deeper parts of the conversion funnel. For many, the...
