Media Pulse recently hosted an innovative event that brought together some of the most brilliant minds in the industry to shed light on the ever-evolving world of connected TV (CTV), AVOD, and FAST. ‘Connected TV: Welcome to the Tipping Point’ was the place to be for brand marketers and advertisers who wanted to stay competitive in the emerging CTV ecosystem in Canada.
One of the highlights of the summit was the panel discussion titled “Buying CTV: Find Your Access Point,” which featured Max Gideon, the Vice President of CTV Demand Partnerships at Column6, a DigitalReef Company, a leading global ad management platform built for CTV. As an expert in CTV advertising, Gideon shared his perspective and insights on how to navigate the complex and ever-changing landscape of CTV advertising.
With the rapid growth of the CTV advertising market, media companies and advertisers are looking for ways to effectively reach and engage their audiences on this platform. In this panel, Gideon provided attendees with valuable strategies and tactics for optimizing their CTV ad campaigns and maximizing their return on investment.
The insights conveyed by Gideon and other notable industry leaders on the panel including moderator Jed Schneiderman, Drew Goodrich (Plex) and Stephanie Kersey from Havas offered a comprehensive view of the latest developments and best practices in connected TV advertising.