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The Cove

How mobile carriers can find new monetization paths

How mobile carriers can find new monetization paths

By the end of 2020, there were more than 5.2 billion mobile subscriptions worldwide and the number of mobile users is projected to top 7.5 billion by 2026. The accessibility of mobile devices is continuing to grow as well, the GSMA estimates that more than half of the...

Why Use Behavior Based Audience Profiling On Mobile?

Why Use Behavior Based Audience Profiling On Mobile?

One of our primary objectives at DigitalReef is to help brands and people create new connections in a thoughtful way. A critical part of this is behavior-based audience profiling, which identifies the most engaged users. This is a method that allows advertisers and...

Why Your Mobile Marketing Needs to Go Global

Why Your Mobile Marketing Needs to Go Global

The article below originally appeared in Forbes, where DigitalReef CEO Maurizio Angelone, has a regular column. You can read the original here.  Your brand is a global brand, whether you know it or not. Through the proliferation of mobile devices and the apps that are...

Why your marketing funnel might have a leak 

Why your marketing funnel might have a leak 

Many marketers are focused on new customer acquisition. Teams develop new awareness campaigns and seek to improve share of voice so that new users, readers or customers are able to more easily transition into the deeper parts of the conversion funnel.  For many, the...

How to Combat Click Fraud in Mobile Advertising

How to Combat Click Fraud in Mobile Advertising

By Gavin Kim Mobile advertising reaches more customers on their smartphones and tablets than ever before. Click fraud is a global challenge that bogs down the mobile advertising ecosystem and leads to wasted budget, annoyed consumers and unpredictable results. By...