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The Cove

Why Use Behavior Based Audience Profiling On Mobile?

Why Use Behavior Based Audience Profiling On Mobile?

One of our primary objectives at DigitalReef is to help brands and people create new connections in a thoughtful way. A critical part of this is behavior-based audience profiling, which identifies the most engaged users. This is a method that allows advertisers and...

Why Your Mobile Marketing Needs to Go Global

Why Your Mobile Marketing Needs to Go Global

The article below originally appeared in Forbes, where DigitalReef CEO Maurizio Angelone, has a regular column. You can read the original here.  Your brand is a global brand, whether you know it or not. Through the proliferation of mobile devices and the apps that are...

Why your marketing funnel might have a leak 

Why your marketing funnel might have a leak 

Many marketers are focused on new customer acquisition. Teams develop new awareness campaigns and seek to improve share of voice so that new users, readers or customers are able to more easily transition into the deeper parts of the conversion funnel.  For many, the...

How to Combat Click Fraud in Mobile Advertising

How to Combat Click Fraud in Mobile Advertising

By Gavin Kim Mobile advertising reaches more customers on their smartphones and tablets than ever before. Click fraud is a global challenge that bogs down the mobile advertising ecosystem and leads to wasted budget, annoyed consumers and unpredictable results. By...

Welcome To The DigitalReef Ecosystem

Today, we want to welcome you to the DigitalReef Ecosystem. A more formal press release link is here. Together with my three business partners, we co-founded Imagination Unwired (IU), an ad tech monetization platform for Telecom operators and OEMs to help them better...

MobTarget Has Joined The DigitalReef Family

We now carry our worlds around in our hands and pockets and global brands are competing for our attention as we consume videos, chats and the day’s news on our phones. At MobTarget, we have partnered with some of the world’s largest companies to help them reach key...

IMOX Joins Forces With The DigitalReef Group Of Companies

One of the primary benefits IMOX has delivered is being able to offer our clients unique ways to improve their connections with their users. Today, we are excited to be taking the next steps in that offering. We want to welcome IMOX customers and partners into the...