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The Cove

DigitalReef Acquires Next-Generation CallerID Platform VYNG

DigitalReef Acquires Next-Generation CallerID Platform VYNG

DigitalReef recently completed the acquisition of Vyng, which provides contextually relevant visuals to a mobile device’s lock screen. Vyng’s technology shows contextually relevant content on the lock screen with every phone call, message, and notification. Businesses...

How mobile carriers can find new monetization paths

How mobile carriers can find new monetization paths

By the end of 2020, there were more than 5.2 billion mobile subscriptions worldwide and the number of mobile users is projected to top 7.5 billion by 2026. The accessibility of mobile devices is continuing to grow as well, the GSMA estimates that more than half of the...

Why Use Behavior Based Audience Profiling On Mobile?

Why Use Behavior Based Audience Profiling On Mobile?

One of our primary objectives at DigitalReef is to help brands and people create new connections in a thoughtful way. A critical part of this is behavior-based audience profiling, which identifies the most engaged users. This is a method that allows advertisers and...

Why Your Mobile Marketing Needs to Go Global

Why Your Mobile Marketing Needs to Go Global

The article below originally appeared in Forbes, where DigitalReef CEO Maurizio Angelone, has a regular column. You can read the original here.  Your brand is a global brand, whether you know it or not. Through the proliferation of mobile devices and the apps that are...