Today, DIGITALREEF is thrilled to announce a great milestone in the process of building the DIGITALREEF ecosystem. We have completed the testing of our unified adtech and martech platform for advertisers, app developers, and mobile operators.
DR-ONE is a consolidation of best-of-breed technical capabilities from the original companies that joined to create DIGITALREEF. This brings the collective strengths of each service into a single, unified platform. Instead of four vehicles seeking the same destination, we have created a supercar that has one key that brands, publishers and carriers can use to reach their marketing and customer destinations.
What Can Customers Expect?
DR-ONE brings together the best of the functionalities that the founding companies brought to their customers. The initial functionality provides a full mobile marketing and customer engagement solution that enables app publishers and carriers to create and scale monetization channels.
Publishers and carriers can use DR-ONE to lower their cost per acquisition by up to 20% and increase their click through rates by more than 10%. We are bringing best-in-breed user engagement tactics to enable new monetization tactics that previously weren’t possible because of the steep cost of implementation. SIM-based virtual preloads, incentive-based advertising and other tactics are now available to brands, publishers and carriers of any size.
With DR-ONE, users can expect to achieve the business results they have mapped into their strategic vision by combining the necessary insights with the ability to execute on those tactics.
Data-driven insights
But the publisher demand is there as well. We currently have more than 3,000 active advertising partnerships with brands, advertisers, and agencies. And more than 200 Tier 1 app developer customers are integrating DIGITALREEF technology to optimize their user journey and engagement.
At the center of the DR-ONE experience is data. Inbound data such as audience insights as well as outbound data such as event-based engagement triggers are combined in a single interface to drive mobile marketing. For example, DR-ONE utilizes more than 30 different user data signals aggregated to drive AI clustering and optimize audience targeting.
Data is the enabler that powers comprehensive campaign planning, audience identification, and revenue optimization.
The DIGITALREEF ecosystem is vast. We have more than 350M registered devices through carrier, OEM, and publisher distribution. This is because we partner with more than 100 carriers, OEMs and enterprise service providers.
New Monetization Channels
DR-ONE brings new channels and tactics to the forefront for marketers. For example, SIM-based app push and virtual preloads can quickly be spun up across a network of mobile device carriers. This enables publishers and developers to strategically target key audiences to grow their installation bases.
DR-ONE delivers a fully secure, scaled, and cloud-hosted infrastructure that can be deployed rapidly. This functionality is there, preloaded and available OTA in partnership with some of the world’s leading SIM card providers, including access to any device, anywhere (not limited to technology preloads on devices or SDKs).
We can’t wait to share DR-ONE with you. We’re ready to show you and your teams how a turn-key, integrated and unified platform can support your business’ growth goals. If you’re ready to shift your mobile advertising and marketing efforts through rich customer insights and engagement content, reach out to us now.