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Imagination Unwired Has Merged Into The DigitalReef Portfolio

Jun 17, 2021

Advertising and Marketing is a game of scale. Since our launch, Imagination Unwired has been focused on scaling the next generation of mobile advertising and marketing technology to shift how brands, carriers and device manufacturers can monetize traffic on smartphones. 

This desire to scale our technology has led us to seek other companies that are delivering innovative solutions to the mobile advertising technology industry. Today, we are excited to be part of the newly formed DigitalReef ecosystem. A more formal press release announcing this joint venture is here.  

Why the timing is right

Joining DigitalReef helps accelerate this scale equation significantly. We can combine sales and marketing resources to scale the business operations. We can unify our technology teams to scale a robust and powerful platform. We can bring together our networks of advertisers, carriers and consumers to scale the products and services we offer them. 

DigitalReef includes the teams from Flowsense, IMOXLemmonet and MobTarget, along with the IU team. Today, DigitalReef encompasses a total network of 300M+ registered users, captures 3.3 billion monthly impressions and reaches approximately 70% of mobile users in the Latin American market.

Imagination Unwired has traditionally focused on the LATAM market with a vision of creating scale through distribution partnerships with large wireless carriers in the region.  We have also invested in technology and R&D innovation specifically in advertising technology that lends itself to solve a massive problem for these operators.  By joining DigitalReef, we are able to anchor the technology core with our advertising and marketing platform and supplement the broader DigitalReef sales and marketing efforts across the region. 

A changing mobile landscape 

The world has changed a lot as have the behaviors of consumers around the world. At DigitalReef, we believe this was the right time to step up and contribute by creating alternative solutions that can better serve our clients to engage with their user base, to understand their needs and add value to their lives by connecting them with what they really love and want.   

As our new CEO Maurizio Angelone points out in his blog post, “DigitalReef is a platform that provides a complete end-to-end solution for brands, marketers, and app developers seeking exposure on one of the world’s largest direct-to-device advertising platforms.” 

As part of the DigitalReef ecosystem, IU is bringing its complex, rich media technology both in-app and on device through our impactful marketing platform to provide unprecedented direct consumer access and audience based targeting. Imagination Unwired helps operators, device manufacturers, and mobile app publishers create the sort of advertising and marketing experiences in high impact, native device inventory through our premium formats that allows these providers to deliver high conversion experiences with their users. 

Imagination Unwired anchors the technology core stack and customer pipeline for DigitalReef as well as capitalizes on a very senior, experienced management team. We are looking toward building the future as a unified team. Look for more information very soon!