Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

AdExchanger: Why Breaking Into Latin American CTV Starts With Mobile

Apr 29, 2022

AdExchanger examines the impact of the Column6 acquisition. Featuring an in-depth interview with DigitalReef CEO Maurizio Angelone and Column6 CEO Mark Yackanich, the post outlines how DigitalReef’s “ambition is not only to expand into North America but to enter a new space, CTV, that’s becoming dominant in LATAM, Angelone said. For reference, programmatic CTV spend in the region exploded by more than 400% over the course of last year.”