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Executive will boost the company’s performance and growth in the country and leverage clients’ business strategies related to mobile apps.
DigitalReef, a leading global mobile advertising, and marketing technology company, announces that AdTech industry veteran Marcus Imaizumi has joined the company as its first Country Manager in Brazil, one of the priority markets for the company. The executive will be presented to customers, partners and staff during the MMA Impact event on April 5th.
Maurizio Angelone, CEO of DigitalReef, points out that Brazil is a key market for the company. The first implementation of the recently launched DR-ONE integrated platform took place in the country, where the operation is growing rapidly. “We are glad to announce Marcus Imaizumi as Country Manager for Brazil. In addition to being a recognized expert in the AdTech and MarTech industry, he has solid experience in leadership, team building, management and operations expansion.”
Imaizumi believes DigitalReef occupies a leading position globally and is ready to meet the current and future needs of advertisers, with a complete portfolio of integrated solutions that will perform accordingly with privacy regulations and policies, brand safety and inventory quality demands. “The mobile segment, especially applications, are at the core of leading companies’ business strategies”, says the Country Manager.
About Marcus Imaizumi
Adtech industry specialist for Brazil and Latin America markets, with more than 25 years experience. Bachelor degree in Business Management at Fundação Getúlio Vargas (SP-Brasil), professional experience in global leading companies such Yahoo!, Sulake (Habbo), Stardoll, Innogames, Startapp, Glispa and Verve Group. Before joining DigitalReef, Marcus led the business operations setup and go-to-market plan in LATAM for Verve Group and established successful partnerships with the major advertising agencies and direct brands, supporting their demands for performance and brand awareness goals.
DigitalReef (digitalreef.com) connects more than 350 million registered devices with more than 3,000 active partnerships with brands, publishers, and carriers. It delivers rich audience targeting and segmentation through the aggregation of first- and third-party data. Headquartered in Miami, it operates in ten countries, with offices in major urban centers including São Paulo, Brasília, Mexico City, and Bogotá.