Global technology company DigitalReef launched on June 17, establishing itself as a large scale, fully-integrated mobile marketing and advertising platform. DigitalReef was formed through the merger of five leading digital advertising and marketing firms: Flowsense, Imagination Unwired, IMOX, Lemmonet and MobTarget. Portada talked to Maurizio Angelone, CEO of DigitalReef, to understand the rationale for the launch and the opportunities ahead.