Brannon brings over two decades of finance and investor relations experience to the role
Miami, FL February 8, 2023 – DigitalReef, a leading technology company that builds a premium media marketplace on mobile and Connected TV (CTV) across the Americas, has appointed Kelyn Brannon as its new CFO. Kelyn joins the executive leadership of DigitalReef as the company solidifies its operations in multiple countries as part of its continued growth trajectory.
Brannon has served as Executive Vice President, CEO, and CFO of a variety of national and international companies. In her role as CFO, she has successfully led three IPOs on both the NYSE and NASDAQ along with being the first chief accounting officer, Vice President of Finance, and International CFO at Amazon.com. Kelyn is a member of The American Institute of Certified Public Accountants.
As part of the executive team, she will play a key strategic leadership role in developing and implementing the company’s corporate vision. She will also be responsible for all DigitalReef’s financial, compliance, audit and investor relation teams supporting the Americas today and globally in the future.
“The opportunity to join the great team at DigitalReef during this critical time in the company’s growth trajectory is exciting for me,” Brannon said. “I look forward to working with the team, investors and partners as we reimagine the way in which organizations intelligently engage with audiences.”
“The DigitalReef team is thrilled to have Kelyn on board to guide the company’s financial success moving forward,” DigitalReef President & COO Mark Yackanich said. “Kelyn’s depth of experience across multiple sectors will be key to DigitalReef’s continued growth and our next steps at building a world class organization.”
In addition to Kelyn’s leadership accomplishments in her various financial positions, she has also been listed as one of Silicon Valley Business Journal’s top businesswomen and serves as a board member for iRocket while regularly participating in industry panels as a subject matter expert in capital markets.
DigitalReef builds a premium media ecosystem on mobile and CTV across the Americas that delivers access to exclusive audiences and drives industry-leading results. It has more than 550 million registered devices and boasts active partnerships with top carriers, manufacturers, publishers, and advertisers. Headquartered in Miami, it has offices in 10 urban centers, including New York, São Paulo, Brasília, Rio de Janeiro, Mexico City and Bogotá. For more information, visit http://www.DigitalReef.com.